Customer Relationship Management (CRM)

Even if the times weren’t challenging, organizations have a responsibility to figure out how their strategic efforts are bringing real benefits to the bottom line. When growth becomes difficult,  extending current customer relationships is one of the most logical and cost-effective strategies to find new sources of revenue. In a high growth economy, businesses typically want to increase the number of customers to spread out their revenue sources. Both of these are good goals and you need a solution that allows you to pursue both with a high level of confidence.

What you need is a foundation to see all customer relationships as assets that must be nurtured and valued all along the way. By protecting and investing in this most important asset, companies will begin to see their current customers as future revenue generators. 

CRM for Professionals™, a marketing and business development automation tool, is built on the Microsoft Dynamics®  CRM platform, and is accessible from Microsoft Outlook© and available on-premise or in the cloud.  CRM for Professionals™ has been implemented at accounting firms such as BDO, Crowe Horwath, Rehmann, and Blum Shapiro among others. 

Let us help you to learn more about improving your revenue performance using CRM.


Account in Microsoft Customer Realtionship Management (CRM)

 Figure 1: A screenshot of an Account as seen in Microsoft Dynamics CRM. The information provided for each account can be customized on what you want to record, and even who within the organization can see.

How Templeton makes CRM Work

Templeton’s CRM solution, using the Microsoft Dynamics platform, allows organizations to track and leverage every customer interaction to maximize revenue opportunities and improve customer loyalty. But we’ll do more than just track customer interactions. We help organizations optimize their operations by automating routine tasks and standardizing best practices. Ultimately, CRM allows organizations to better acquire, manage, serve, and extract value from their customers while improving operational efficiency—something that is critical to surviving in today’s economy.

Effective customer retention begins with knowledge. Companies should assemble a complete customer profile that allows users to see all demographic data, interactions, communications, and purchases made. This information, combined with robust segmentation and analysis tools, enables organizations to better gauge the profitability of each customer.

Our solution can be implemented rapidly with limited costs when compared to other strategies. CRM can provide real business benefits in times where every dollar counts.

Key Benefits:

  • Focus on existing customers  - It is common knowledge in business circles that it is significantly cheaper to retain existing customers than to acquire new ones. By providing employees with quick access to actionable customer data, organizations can better identify the right customers, increase their loyalty, and maximize their profitability.

  • Maximize revenue opportunities - Establishing customer loyalty is only half of the equation. Organizations also need to maximize the profitability of their existing customers and better capitalize on revenue opportunities.

  • Do more with less - When money is tight, shrewd businesses look for ways to do more with less. And one of the fastest ways to achieve improved efficiency is by streamlining key business processes and improving individual productivity.

  • Reduce operational costs - Doing more with less is certainly valuable, but at the end of the day organizations need to reduce “hard costs”. Templeton’s CRM solution can help with cost reduction in two primary ways. It facilitates delivery of cost-effective customer service, and it enables organizations to minimize IT costs through system consolidation.

  • Optimize existing IT assets -  No one would dispute the importance of reducing hard costs in these times but another effective way to improve the bottom line is by better leveraging and extracting value from existing IT assets.

As important as efficient inbound communication is, it is proactive, relevant communication that often endears an organization to its customers. For example, organizations can set up an automated process to alert affected customers of potential issues, such as product defects, and then automatically send out proactive communications to keep their customer base informed. Or they can set up a simple process to automatically send out timely messages, like birthday cards or product vouchers based on a specific date or long customer loyalty to show appreciation to the customer. It is often these “little things” that strengthen the connection between company and customer. With 360-degree customer views, insightful analytics, and streamlined customer service capabilities, Microsoft Dynamics CRM allows organizations to better identify, service, and retain customers.

Let us help you to learn more about improving your revenue performance using CRM for your business.