Publishing
The publishing industry has undergone many changes, particularly in the past few years. Advertising revenues are way down, and the Internet is replacing the tangible morning paper in most households. Having a customer relationship management (CRM) and sales force automation solution have a major benefit: to greatly improve efficiency of the sales team, allowing publishing companies and newspapers to increase ad revenue without increasing additional costs. Click here to read our white paper on the Publishing industry including case studies of our work with a large daily newspaper and a major directory publisher.
Contact Us to learn more about improving your publishing business.
Critical Issues
Because nearly 75 percent of newspaper revenues come from advertisements, it is imperative to find new and more efficient ways to create sustainable revenue. Allowing your sales team to operate efficiently and track their progress is essential. Using a CRM program that is flexible and fits the sales process of your organization minimizes the potential for wasted resources.
Off-line readership is declining, and the Internet continues to encroach on publishing’s market share by offering up to the minute news reports and updates. Due to both of these issues, a number of companies are consolidating their resources to more effectively use their news and printing resources, spreading the costs of printing over more newspapers and entering news-related businesses.
Key Drivers
A down economy often gives rise to ideas for new revenue, and consolidation necessities that smaller companies outsource some of their processes, such as printing. To offset financial concerns, publishers now provide contract publishing services for other companies, rework classified ad space, and create new publications – or consolidate several other publications.
In addition to finding new revenue streams, publishers need to increase sales to advertisers. To help increase sales, management should ensure that salespeople have the data, sales tools, and pricing to be effective and competitive.
Learn how Templeton helped a large daily newspaper and a major directory publisher address these concerns.
Contact Us to learn more about improving your publishing business.
Download Publishing Industry Challenges white paper.